When in need of a service or product, potential customers use their computer or smartphone’s quick and efficient search capabilities. Gone are the days of pulling out the yellow pages or flipping through the classified ads. Instead, internet searches with brand, product, service and location keywords are the norm.
For example, if I need a carpet cleaning service, I won’t grab the phone book and choose between the 20 to 100 carpet cleaners featured there. I will go to Google and search “carpet cleaning” followed by my zip code or city and state. Not only are internet searches most convenient as many people spend a good part of their day in front of a computer or with a smartphone in hand, but customers tend to find companies with a website more credible.
And when deciding between two companies that both have a website, customers are certainly influenced by a website’s organization, professionalism, content and up-to-date information. In your customer’s mind, a reliable easy-to-use website translates to a reliable company.
But having a website isn’t enough. Your main marketing tools and efforts should be focused online with your website as the hub of these actions. If you do not have one already, your company or brand should have accounts in the main social media channels to be integrated with your website. Additionally, you should invest time to get your website listed in the main searching engines online.
Your brand, your visual identity, and your content should be easily accessible online. Let’s face it and be real: if you have a business or run an organization of any kind, you must have an online presence. If you are not on the internet, you do not exist.