While maintenance of your domain name may not seem critical to you now, just imagine what would happen if you forgot to renew it one year. Re-sellers are lurking in the shadows waiting to purchase recently expired domain names which they attempt to sell back at a large profit. Some businesses end up paying anywhere from thousands to hundreds of thousands of dollars to buy back their domain name as their established website is critical to communicating with their customers.
With our maintenance packages, we manage your annual domain renewal on a strict schedule to ensure no lapses occur.
Additionally, we work with you on selecting the right domain name to ensure success online. For example, domain names should be memorable, short, easy to spell and type, and, if possible, they should contain keywords. Read an article about it here.
Your website will be inside our hosting account with Bluehost. We have been using Bluehost for several years as it is the most reliable and stable hosting company in the country. They have minimum downtime and if something goes wrong, they have great, 24/7 customer service.
Similar to the domain service renewal, your hosting account will be renewed automatically every year.
The technical updates come in three forms: WordPress updates (your website’s Content Management System), Theme updates (your website’s framework) and Plugin updates (some of your website’s programs).
Based on your individual needs can choose a package without content updates (or you can request updates ad hoc as needed). Additionally we offer packages with one or two content modifications a month. If your content update needs are great, we offer customized maintenance services according to your individual needs.
If your organization doesn’t have an internal web team, we will help you maintain your website up to date. Remember that fresh content is key for a successful website.
Depending of your content updates, we will periodically backup your full website or just the database. Additionally we will install the Sucuri WordPress Security plugin, for security integrity monitoring, malware detection, and security hardening.
The supporting structure we use, Genesis Framework, has the best possible security in the industry. We understand how critical a website is for a business, and we use only the best tools to ensure it is always up and running.
We use the web analytics service from Google Analytics that tracks and reports website traffic and visitors’ habits.
Important data from Google Analytics includes where your visitors are located, how your visitors found your website (links, Google, typing your domain address, etc.), what Google keywords directed visitors to your website, and much more.
This information serves to evaluate how social media is working for you and to improve your customer targeting.