Reach the Hispanic market through a message specifically tailored for that segment.
To reach better to the growing Hispanic population in the U.S. and Charlotte, it’s important to create a message culturally relevant. A translation may not always work. To sound natural and authentic, the original message in English should be adapted in a way that is understood by the Hispanic market.
There are several Hispanic nations represented in the U.S. Hispanic market, and each nation has its own regionalisms and ways of expressing themselves. However there is one language that represents and brings together all that diversity, and it’s the “standard” or “neutral” Spanish language.
Standard or neutral Spanish is the use of terms found in official dictionaries and non labeled as regionalisms. This approach guarantees that the majority of Spanish speakers will understand and you can reach the Hispanic market more efficiently.
I have done several marketing campaigns for different Hispanic segments. From Facebook Ads for a specific Hispanic gender/age group, to bilingual English/Spanish newspaper ads. Besides covering the Hispanic market of the Charlotte metro area, I also have Hispanic customers from different States and other Spanish speaking countries.